Celsius Network
Celsius Network was a cryptocurrency lender on a mission to bring financial freedom to everyone and provide financial services to people who have historically been left behind. I joined a small in-house team to create their first brand guidelines and tone of voice in 2021. It included some headlines about Celsius designed to get a broad, non-crypto-native audience inspired and excited about its services.





Credits:
Morten Halvorsen (Creative Director)
Tristan Goff (Brand Designer)
Brando Josie (Brand Designer)